Only pay for results

You only pay when potential customers click on your ad for more information. There are no additional fees so your budget is spent entirely on finding new customers. For example, AdWords Express recommends a budget of about $5 a day for a photographer in the San Francisco area to get up to 100 clicks to their website a month.

Set your budget

You can adjust your budget and start, stop or change your ads at any time. To give you an estimate on how much you should spend, we’ll recommend a budget based on your business category and location when you sign up for AdWords Express.